The Danish cult toy manufacturer Lego goes Green: The LEGO Group aims for zero emissions by 2050 : The popular manufacturer known for plastic toys and tech fun pledged this week to stop emitting greenhouse gases and reduce its environmental impact by 2050.
The LEGO Group has submitted this intention to the Science Based Target Initiative (SBTi) and will work with SBTi to develop a target that covers Scope 1, 2 and 3 emissions.
Greentech Lego aims to reduce greenhouse gas emissions by 37% by 2032
The pledge is an extension of the existing short-term climate target to reduce greenhouse gas emissions by 37% by 2032, from 2019 levels, previously approved by the SBTi.
The LEGO Group will work with the SBTi to achieve the net-zero target in the next two years, while developing a climate action plan that outlines a roadmap to achieve the target.
Investments in greentech and environmental sustainability to be tripled
The LEGO Group plans to triple its investment in environmental sustainability over the next three years, particularly in areas that help reduce greenhouse gas emissions, and to spend more than US$1.4 billion on sustainability-related activities.
1.4 billion dollars for “sustainability-related activities”.
This includes, among other things, the planning of buildings and sites with carbon-neutral operations. Factories and buildings are to be planned and constructed to the highest environmental standards.
Lego says it is currently building two factories that will be carbon-neutral upon completion and is aiming for LEED Gold certification as the baseline standard for all new factories.
Sustainability at Lego: focus on circular economy
The Lego company was founded in 1932 by the Danish master carpenter Ole Kirk Christiansen, initially to produce wooden toys. In 1934, he invented the name Lego as an abbreviation for “leg godt”, Danish for “play well”.
The LEGO Group has taken a number of measures in recent years to become more sustainable, including sustainable packaging: LEGO is working to use more sustainable packaging materials and reduce plastic packaging.
Switch to renewable energy: In 2002, the LEGO Group set a target of using 100% renewable energy in its operations by 2020, and in particular of using wind and solar energy in Lego factories.
Lego Recycling Circular Economy
LEGO made efforts to use more sustainable materials for the production of LEGO bricks. This included the development of bio-based plastics. The company also launched recycling programmes to take back and reuse used LEGO bricks.